NATURE - EU Cosmetic

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NATURE - EU Cosmetic

NATURE - EU Cosmetic

NATRUE is a Brussels-based, non-profit association that promotes and protects natural and organic cosmetic products worldwide. Founded in 2007, NATRUE connects individuals and companies committed to the NATRUE label guarantee, which serves as a meeting point for natural and organic cosmetic products.

NATRUE's Mission: The mission of NATRUE is to develop and protect natural and organic cosmetic products for the benefit of consumers.

NATRUE Brand: NATRUE sets high standards for defining the naturalness of cosmetic products. Many products worldwide carry the NATRUE label, and numerous brands are in the certification process.

When you see a product with the NATRUE label, you can be assured that it meets high standards. Independent certification bodies monitor these processes, and they undergo a rigorous accreditation process managed by IOAS, a partner of NATRUE.

NATRUE by the Numbers:

  • More than 60 members from over 30 countries worldwide.
  • Over 6,200 products on the market carry the NATRUE label.
  • More than 270 brands trust us and the NATRUE label, with many more in the certification process.

NATRUE Standards:

  • Developed by the Scientific Committee Criteria and Label.
  • Continuously reviewed and updated by the Standards Scientific Committee as needed.

Why Trust NATRUE?

  • Only natural, naturally-derived, and nature-identical ingredients are permitted.
  • We do not inflate naturalness by counting water as an ingredient.
  • We guarantee no artificial ingredients.
  • We are strong advocates of sustainability.
  • We apply high-level criteria approved by expert scientists.
  • The label is granted only if the brand strongly commits to our values.

NATRUE Certification Process:

NATRUE's certification process is divided into two categories: finished products and raw materials.

Finished Products:

Required Steps:

  1. NATRUE does not approve directly. It works with a global network of independent certification bodies.
  2. Contact certification bodies to get information about standards and costs.
  3. Sign a contract and send it to NATRUE once collaboration is officially approved with the NATRUE-certified label.

Raw Materials:

  • Certification costs are entirely billed by the certifier and depend on the certification body you choose to work with.

Funding:

NATRUE's label fees are used to finance NATRUE's activities as it is a non-profit association.

For more detailed information, please visit NATRUE.